Business Presentations

Building and Delivering Compelling Business Presentations

Today, as international communication is routine, delivering business presentations in English has become a necessary part of daily business interaction. In light of its growing professional importance, we at TriEnglish have developed a unique and focused workshop to improve the effectiveness of our clients’ presentation proficiency through learning, practicing and polishing the various related communication skills.

The presentation workshop incorporates a comprehensive training approach to the subject matter, including both the theoretical and the practical aspects of preparing and delivering effective presentations. This includes how to plan, build and deliver presentations in front of an English speaking audience. In order to polish the client’s overall presentation skills, the workshop centers on improving fluency, confidence, knowledge and awareness of this important business skill.

The first part of the workshop focuses on the theoretical aspects of building a presentation, including planning the outline, utilizing rhetoric techniques, learning about the audience, appealing to both the emotional and logical sides of the listeners, and mastering the use of body language and visual aids. The second part of the workshop deals with applying the acquired techniques to the specific interests of the client. The third and last part of the seminar is dedicated to practicing the presentations. The objective of this part is to develop confidence and fluency so the speaker can deliver winning presentations in front of an English speaking audience.

The following are 10 important tips for planning and delivering effective presentations:

  • Define your prospective listeners and their needs and be sure to Know Thy Audience – their wishes, their expectations, their politics or hidden agenda, where they came from and where they are going.
  • Describe the context in which you operate: which contract is it for and what is the purpose of the presentation (for example: to persuade, to inform, to raise capital).
  • Adjust your talk according to your objectives and your audience, including the main topics to be discussed, the level of the language used, the tone, your use of humor, use of professional jargon, etc.
  • If the audience is comprised of developers, testers, customers or marketing people – find some sort of common ground and then use language that is understandable and interesting to everyone.
  • Deliver a practical message to programmers, testers, customers, etc.
  • Don’t be too technical, you don’t have time. Instead, try to use known concepts that everybody understands (such as queue management, buffers, client/server and protocol).
  • Respect the amount of time allocated for your presentation, but also be adaptive – if there is a point which needs to be further explained, don’t hesitate to cut down on other issues.
  • Remember that as a professional in any field – your role is not to sell technical knowledge, instead, it is to offer a product or service that gives a practical solution to a customer’s need.
  • Support what you’re saying with appropriate visual aids which are clear, consistent and appealing.
  • Practice makes perfect – in order to come prepared, confident, fluent and effective, practice your presentation time and time again in front of friends, family, colleagues and even the mirror.

About the Lecturer: Sarah

Sarah was born and grew up in Manchester, England. She holds a BA in social work from Bar-Ilan University, a teaching certificate from the Ministry of Education, and an MA in Education from Derby University. In addition, she has undergone various professional seminars in such areas as teaching methods, emotional intelligence and computer applications. As a professional business English teacher and coach with over 30 years of experience, she has a rich background in teaching adults of all levels. She teaches parliament members, senior airline managers, hi-tech workers, bank employees and more. The knowledge and experience she has acquired throughout her career, enable her to identify the unique needs of each client and to customize the learning program and teaching style. Sarah is open, sensitive and friendly – three vital characteristics which yield an effective and enjoyable learning experience.

About the Lecturer - Yifat Mann

Yifat specializes in coaching business people and working with them on polishing their presentation skills so they are confident, fluent, clear and effective. Her practical methodology is based on both academic knowledge as well as hands-on activities such as simulations of authentic business situations. With a pragmatic yet creative approach, clients are provided with both guidance and professional support in order to improve their communication skills and increase their influence in the organization. With a diverse set of skills, capabilities and experience, Yifat is a sought-after business communication coach.

Please contact us for additional details.

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